At New Cat Smell, we've taken a scientific approach to unlock the full potential of catnip. Our secret weapon? Cold-curing. Our unique cold-curing process not only unlocks the most vibrant green catnip you’ve ever seen, but it also maximizes the potency of nepetalactone, the essential oil that sends your cat into a playful frenzy.
Here’s how it works: traditional air-drying can be harsh on delicate plant compounds. It's like trying to bake a soufflé in a microwave – things get lost in the process. Cold-curing, on the other hand, is a gentle technique that uses extreme cold to lock in the full spectrum of catnip's aromatic magic. Think of it like hitting the pause button on freshness. We capture the catnip at its peak potency, then carefully remove the moisture without damaging the delicate oils and terpenes (including nepetalactone).
The result? The world’s most vibrant and potent green catnip, a testament to our commitment to quality. So, when your cat goes wild for New Cat Smell, you can be sure it's not just hype. It's science in action, delivering a pure, potent, and purrfectly preserved dose of catnip.
